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Let me introduce myself.

The CEO of catching a vibe.

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Experience spanning 13 years, with leadership roles in higher education, luxury and commercial real estate, 501(c)(3) and FQHC organizations, and most recently, the outdoor industry.

Doing my own stunts since 1993.

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I believe in the power of remembering, especially the things people assume I won’t. I grew up on borrowed books and bootleg soundtracks, piecing together my worldview from stories someone else forgot. I keep old newspapers as mementos, learn cities by their grocery stores, and treasure things that are worn in, well-made, and slightly strange. Life doesn’t come with instructions, but memories are my maps. My commitment to observing deeply and curating meaningful connections has shaped me into a dedicated creative professional, defined by thoughtful insight, meticulous storytelling, and intuitive understanding.
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Creative Digital Strategy
+ Demand Generation

Creating powerfully cohesive campaigns across channels with inviting CTAs.

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Adaptive Leadership
+ Media Fluency

High-level communications, media relations, and cross-functional collaboration. 

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Customer Journey Roadmap
+ User Retention

Full-funnel marketing support, client relations, ORM, and community building.

When I build a strategy, I anchor it in clarity and lived experience. I set timelines informed by realistic scope, shaped by having personally done the work and understanding exactly what it demands. My workflows streamline teams, removing friction instead of adding complexity. I empower the people around me to act decisively, fluently navigate their tools, and consistently focus on meaningful outcomes. Audiences trust the brands I represent because the creative and the systems behind it are thoughtfully designed, meticulously executed, and intuitively effective.
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Elly, thank you for everything you taught me about social media, writing, thinking, and the overall creative process. You freely gave me so many tools that I know I will continue to use for a long time. I wish I could put all the knowledge into a book because I think I could publish the next "Creative Act" and have a best seller.

— Joel Hart, Social Media Manager at Adventurer Manufacturing
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Ask me anything.

Good ideas don’t need a mood board and a handshake. Use this ultra low-commitment form to drop me any questions you may have.
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10-4 good buddy 🤙🏼 I'll be in touch soon.
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